MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online con